The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

How to Download The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today PDF

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.

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  • Released: April 2, 2018
  • Author: Sandra Stahl
  • Rating: 4,5
  • Publisher: LID Publishing (April 2, 2018)
  • Total Page: 128 pages
  • File Size: 1016 KB
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