Great Demo! provides presales and sales people with a method to dramatically increase success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered to customers and received from vendors. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software presales and sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation.Recently validated by extensive studies, Great Demo! provides the guidelines, tips and techniques to make your demos surprisingly compelling!