I've been teaching business owners how to make money online since 1993 and in the process I've had the chance to test countless money-making strategies and tacticsOver the years, my students have applied these techniques to their own businesses and added thousands, tens of thousands and in some cases even hundreds of thousands of dollars to their annual incomes.Now, for the first time ever, I'm making the core principles I teach in a book called System Secrets - The Book. It's based on the annual System Seminar, an event Internet marketers spend thousands of dollars and fly to from all over the world to attend each year.Here are just a few of the proven business building strategies I share in System Secrets - The Book: The first law of Internet marketing -- this simple equation shows the only two things that really determine how much profit you make online. (Pages 47-56) Seven key decision points for starting a business -- the things you MUST do to make money online, or anywhere else. (Page 103) The real market responsible for 95% of what people buy and sell online -- most 'gurus' won't tell you about this even if you beg! (Page 24) The 'secret sauce' that will put money in your bank account if you're smart enough to use it... online, offline, wherever. (Page 70) 5 common Internet business mistakes and their simple solutions -- if you're making any one of these mistakes, correcting it will reduce spending and increase profits. (Pages 82-86) How to attract customers without having to create demand. (Pages 87-89) How 'newness' motivates customers to buy -- and where to go to learn from the pros at using newness as a motivational tool. (Pages 129-140) You may know Google AdWords as a lucrative source of traffic... But do you know the secret side of AdWords? (Pages 57-59) My short list of six books -- all written before the Internet -- that give you an instant unfair advantage that earns you tens and even hundreds of thousands of dollars more per year. (Page 76) This is just a taste of what you'll learn in System Secrets -The Book.You'll find this book useful even if you don't have a product to sell yet.In System Secrets -The Book, I show you how you how to identify promising markets where your chance of success is high and how to tailor make your business to meet market demand for maximum profits in minimum time.Getting rich: the slow, smart and sure wayListen... I know that much of what passes for Internet marketing education these days is questionable... and some of it is complete junk.You may be frustrated with the quality of advice and information you've received from other sources.Believe me, I understand. I have to do the same kind of research you do. In fact, it takes a team of twelve System graduates just to help me sort through all the new courses and gurus who come on line each year.I'm involved in Internet marketing for the long haul. This is my 14th year teaching others how to make money online. I've got no patience for the "razzle dazzle" get rich quick mentality. I'm looking for substance and reality and I assume you are too.System Secrets - The Book is a solid, down-to-earth guide to what actually works in the real world. Everything in it is tested and proven, not only by me, but in many cases by hundreds of business owners who've gone through our training programs over the years.Bottom line: I don't believe you'll find a clearer guide to the fundamental principles of successful Internet marketing anywhere .http://www.KenMcCarthy.com