This book is by two of the pioneers in podcasting: Donna Papacosta of Trafalgar Communications, host of the popular "Trafcom News Podcast" and an internationally known trainer and seminar leader; and Steve "@PodcastSteve" Lubetkin, founder of Professional Podcasts, one of the first podcast production companies and a division of The Lubetkin Media Companies LLC, an award-winning producer of business and organizational podcasts, with more than three quarters of a million downloads. Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting tells you about the business side of podcasting: how to position clients' expertise through podcasting, the best business models, how to find clients, contracts, legal reviews, and much more.