There is a critical ingredient missing in almost every large cross-functional initiative, causing 70% to fail or at least struggle. The problem is that the worlds of project management and human dynamics are not strategically integrated—and human dynamics make or break every critical project. The Velocity Advantage teaches how to bring these two worlds together to more systematically improve implementation results and reduce organizational aggravation.Your projects can be planned and implemented better and faster using the Velocity Advantage’s breakthrough approach. Proven to work consistently across industries and project types, applying the Velocity Advantage will make both you and your projects more successful.The Velocity Advantage incorporates decades of research and experience and was written by Jack Bergstrand, founder of Consequent Consulting and Brand Velocity, is on the board of the Drucker Institute, and was previously chief information officer of The Coca-Cola Company.Discover a better and more rewarding way to work — with The Velocity Advantage.