77 Building Blocks of Digital Transformation: Simply Explained
77 Building Blocks of Digital Transformation: Simply Explained

How to Read 77 Building Blocks of Digital Transformation: Simply Explained Kindle

In 2018, '77 Building Blocks of Digital Transformation: The Digital Capability Model' was published to help 'digital practitioners' working in the digital space. Since then, quite a few readers have suggested writing a book about digital transformation for 'the general public' interested in learning more than basics of digital transformation. That is how the book '77 Building Blocks of Digital Transformation: Simply Explained' has been created.This book is intended to deliver the key messages of 'the 77 Building Blocks' to the general public. It aims to help the general public understand 'actual practices' in the digital space. This is not a theory book that discusses the academical ideas and concepts of digital transformation, but a 'practical' field book that describes the proven digital capabilities as the building blocks of digital transformation. This book also provides examples of mature digital practices as an introduction to the Maturity Model described in the book '77 Building Blocks of Digital transformation: The Digital Capability Model'.This book '77 Building Blocks of Digital transformation: Simply Explained' covers:1. Digital Customer Experience ManagementDigital Customer Journey ManagementUser ResearchUsability AnalysisUser Experience DesigningUser Experience Testing 2. Social InteractionSocial ListeningSocial Media MarketingSocial Media ServicingOnline Community ManagementRating & Review ManagementContent ModerationSocial Crisis Management3. Digital MarketingDigital Brand MarketingSearch Engine OptimizationPaid SearchContent TargetingAffiliate MarketingOnline AdvertisingDigital Campaign ManagementLead ManagementMarketing Offer ManagementEmail MarketingMobile MarketingMarketing AutomationConversion Rate Optimization4. Digital CommerceOnline MerchandisingShopping Cart & CheckoutPayments & ReconciliationOrder Management & FulfillmentAccount Management & Self-Service5. Digital Channel ManagementChannel Mix & OptimizationCross-Business IntegrationCross-Channel IntegrationMulti-Device Presentation6. Knowledge & Content ManagementKnowledge CollaborationKnowledge Base ManagementContent Lifecycle ManagementDigital Asset ManagementContent Aggregation & SyndicationWeb Content Management7. Customization & PersonalizationCustomer Preference ManagementCustomer Communication ManagementSocial Behaviour ManagementInteraction Tracking & ManagementCustomer Loyalty ManagementDigital Customer Services8. Digital IntelligenceProduct Similarity AnalyticsCustomer InsightsCustomer SegmentationConversion AnalyticsDigital Marketing EffectivenessBig Data AnalyticsWeb AnalyticsReporting & Dashboard9. Digital Data ManagementNon-relational Data ManagementDistributed Data Store ManagementEnterprise SearchMaster Data ManagementData Quality ManagementDigital Data Policy Management10. Digital Infrastructure ManagementOn-Demand ProvisioningUser Interaction ServicesProcess Integration ServicesParallel Processing ServicesFederated Access ManagementDigital Continuity Management11. Digital AlignmentDigital InnovationDigital PlanningDigital GovernanceCross-Boundary CollaborationDigital Journey Readiness12. Digital Development & OperationsDigital Program & Project ManagementDigital Design AuthorityDigital Capability DevelopmentDigital Capability IntroductionDigital Service OperationsDigital Quality Management

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  • Released: September 12, 2019
  • Author: Jace An
  • Rating: 4,6
  • Publisher: Ebook Digital Agency
  • Total Page: 210 pages
  • File Size: 50845 KB
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