The Innovator’s Secret Formula: For Innovation, Disruption & Market Leadership
The Innovator’s Secret Formula: For Innovation, Disruption & Market Leadership

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Welcome to the Age of Hyper-innovation - where new game-changing products are designed, created, and launched faster than ever before. Yet most new products fail because they are not products that people actually want to buy.What if there was a Secret Formula that could predict how successful a new product will be in each of its target markets? What if there was a new way to look no just at new product development, but at the entire strategy of product innovation? Welcome to The Innovator's Secret Formula, which introduces the Quantitative Product-Market Fit (QPMF) framework, a new breakthrough method for designing highly profitable, market-leading products that have high Product-Market Fit (PMF). Product-Market Fit is so critical for success that it has been called "the only thing that matters." But until now, no one had clearly defined what Product-Market Fit actually is, how to achieve it, how to measure it, or how to use it for strategic advantage.Drawing on decades of experience working with innovative companies and venture-backed start-ups in Silicon Valley and across the country, the authors finally share their Secret Formula for creating profitable, award-winning breakthrough products.

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  • Released: September 12, 2019
  • Author: Chris Sorensen,Matt Brocchini,Neil Kane
  • Rating: 5
  • Publisher: Ebook Digital Agency
  • Total Page: 210 pages
  • File Size: 50845 KB
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